Privacy Policy

Your Privacy Matters at FitFemWear

At FitFemWear, we’re committed to protecting your personal information with the same dedication we put into crafting our premium activewear. This Privacy Policy explains how we collect, use, and safeguard your data when you visit fitfemwear.com or make a purchase from our global store.

Information We Collect

To provide you with seamless shopping for performance wear, we collect:

• Personal Details: Name, email, shipping/billing address, phone number when you create an account or checkout
• Payment Information: Processed securely through PCI-compliant systems (we never store full card details)
• Device & Usage Data: IP address, browser type, pages viewed to optimize your shopping experience
• Preferences: Size selections, product interests to personalize recommendations
• Communications: Emails, chat logs when you contact our customer care team

How We Use Your Information

Your data helps us deliver the performance-driven shopping experience you expect:

• Process orders for your running leggings, hoodies, and other activewear
• Provide secure payment processing worldwide (excluding some remote areas)
• Improve our product offerings and website functionality
• Send order confirmations and shipping updates
• Offer personalized style recommendations based on your browsing
• Prevent fraud and enhance security measures
• Comply with legal obligations

Data Sharing & Disclosure

We value your trust and only share information when necessary:

• Service Providers: Payment processors (Visa, MasterCard, PayPal), shipping carriers, IT security
• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In case of merger or acquisition (with notice)
• Marketing Partners: Only with your explicit consent for third-party promotions

We never sell your personal data to third parties.

International Data Transfers

As we ship globally (excluding Asia and some remote areas), your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

Data Security

We protect your information with industry-standard measures:

• SSL encryption for all transactions
• PCI-DSS compliance for payment processing
• Regular security audits
• Limited employee access to sensitive data

While we implement robust security, no system is 100% secure. We’ll promptly notify you of any breaches affecting your data.

Your Rights & Choices

You have control over your personal information:

• Access & Correction: Review and update your account information
• Deletion: Request removal of personal data (subject to legal requirements)
• Marketing Preferences: Opt-out of promotional emails
• Data Portability: Request a copy of your data in machine-readable format
• Restrict Processing: Limit how we use your information

To exercise these rights, contact us at [email protected].

Cookies & Tracking Technologies

We use cookies to enhance your shopping experience:

• Essential Cookies: Required for checkout and account functions
• Performance Cookies: Help us improve website speed and navigation
• Functional Cookies: Remember size preferences and cart items
• Marketing Cookies: Show relevant ads (you can opt-out)

Manage cookies through your browser settings or our cookie consent banner.

Children’s Privacy

Our activewear is designed for adult women. We don’t knowingly collect data from children under 16. If we become aware of such collection, we’ll take steps to delete the information.

Policy Updates

We may update this policy to reflect changes in our practices. Significant changes will be notified via email or website notice. Continued use of our site constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions or requests: